![]() ![]() The raw ingredients are ground up, and steeped in water for several days. The Jägermeister ingredients list reads more like an apothecary’s tincture than popular alcohol, with extracts like ginseng, saffron, ginger, juniper berries, and of course, the principal flavour: liquorice. Well, when you attain perfection, where do you go from there? The recipe has remained the same for 75 years. Curt Mast thought this powerful story was a perfect match to his potent elixir and adopted the emblem of the stag in honour of the true ‘Hunting Master’. The vision transformed him and he became a champion of greater respect for nature. Once a wild huntsman, Hubertus had a vision of a mighty stag carrying a glowing cross between its antlers. Jägermeister’s logo draws from the tale of Saint Hubertus. Still using the vinegar factory in his hometown of Wolfenbüttel, he eventually created a herbal infusion with a sharp injection of alcohol– and so Jägermeister was born. Talk about changing the direction of the business… Rather, Curt transformed it completely. He wanted to exclusively focus on the manufacturing of alcohol spirits. The business bumbled along methodically until Wilhelm’s son, Curt, took over:Īrmed with a penchant for spirit distillery and passion for experimentation, Curt halted the production of vinegar entirely. In 1878, Wilhelm Mast of Lower Saxony, Germany, was happily running his vinegar-making business. The tale of Jägermeister comes infused with the quirks you might expect from a liqueur which began as vinegar, and whose name translates to ‘Master Hunter’. Jägermeister price and bottle sizes Bottle The original Jägermeister is a mix of 56 botanical herbs. Jägermeister is German for the master of the hunt. Purism aside from the ostentatious bottle design to the German poetry adorning its label, Jägermeister certainly succeeds in being a unique liqueur brand. Thought by its proponents as a somewhat uncouth method of consuming the complex blend, the Jägerbomb is a trend the brand has earnestly tried to move away from. Not to mention the rest of the world.ĭespite being traditionally enjoyed as a digestif (which is still the case in native Germany), it’s most well known for its common pairing with Red Bull: the Jagermeister bomb, also known as Jägerbomb. In fact, despite only being launched in the UK in 2005, it’s fast become one of the nation’s favourite liqueurs. The instantly recognisable German herbal liqueur can be found on the shelf of any self-respecting bar and online alcohol store. ![]() ![]() Since its conception in 1934, Jägermeister has firmly earned its place as one of the most adored spirits in the world. ![]()
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