![]() ![]() Now, twenty years later, here it comes again. Eventually, though, like any typeface that comes to represent its time, over-use turned it into a cliché and out it went. In 1980, I used American Typewriter Bold on a record sleeve that I put together for a friend.Īs I now know, American Typewriter was designed in 1974 (by Joel Kaden and Tony Stan) but perhaps things moved slower back then because in the late 1970s and early 1980s it remained a highly fashionable display face. ![]() I loved the reference to manual typewriters – I’d learned to type on one. For me, learning about type, the face was the last word in coolness. The title, back cover blurb and chapter numbers were set in American Typewriter Bold. I typeset several books, including one titled The Hollywood Musical, published by the British Film Institute. I was fascinated by the differences between Times, Bodoni, Bembo, Plantin and all the rest. I already knew how to touch-type – first step, I thought, to becoming a writer – and I persuaded my employers to let me learn to use their Compugraphic photo-setting equipment. ![]() In the late 1970s, bumming around, I took a job at a company that produced books for academic publishers. I am no typophile, but there was certainly a time when I was preoccupied with type. ![]()
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